Estée Lauder unveils the next generation of its iconic foundation – the NEW Double Wear Stay-in-Place Makeup.

Today, Double Wear Stay-in-Place has been reimagined. As consumer needs have evolved and as science has advanced, Estée Lauder continues to redefine what a high-performance foundation can be. The New Double Wear is everything you love about the original, now with even better makeup and skincare benefits so it is truly made for more.

The new flawless. The new full-of-life matte. This buildable, breathable long-wear foundation is made for more, with even more to love. 36-hour color-true wear. Balances skin with oil control and hydration. Even more tailored shades-one made for you.

The new Double Wear Stay-in Place is a more dimensional matte formula with medium to full coverage that moves and breathes with skin. It delivers a weightless, skin-like feel that unifies uneven skintone and covers imperfections, while reducing the look of pores. More fluid, more spreadable, and more layerable to build the perfect level of coverage.

Double Wear Stay-in-Place is now even more long-lasting with 36-hour color-true long-wear. It’s powered by NEW Polymer Mesh Matrix Technology, a breathable polymer system that acts like an invisible net, allowing the formula to move and breathe with skin. The result is ultra-comfortable, transfer-proof and water-proof color coverage that’s also sweat, heat and humidity-resistant.